I am currently a student at the University of Texas at Austin pursuing a Masters in Advertising. I graduated from the University of Colorado at Boulder in 2017 with a double degree in Strategic Advertising and Spanish for the Professions along with a Business minor in Financial & Business Analytics. Enough about the boring education stuff...
After graduating 2017, I spent three months backpacking Southeast Asia alone. Not to find myself. But mainly because there's a whole world out there and I truly believe other cultures and people can teach you a lot more than day to day work. It taught me how to communicate despite barriers and how to problem solve like none other.
I am an outgoing, highly-detailed person who enjoys communication, group work, and bouncing ideas off my peers. Highly strategic, I love to-do lists, analyzing, and asking "why?" I am a team-player who tends to take the reigns. I push myself to always find the bigger picture and the most unique insight. I love to pair my analytics and business side with my creative side by creating and putting together decks that truly engage the client and answer their big "why" question.
I have a huge passion for sports (go Seahawks), cooking, and a strange obsession with my dogs (but actually, my dogs are the cutest dogs). Traveling is something I cannot imagine my life without- from backpacking Europe to sailing around Mexico, my love of new cultures and adventures is always speaking to me. Where to next? Round 2 to Europe this January and hopefully in a couple years, I'll be ready to open my own agency that can help me travel to South America and further use my Spanish degree!
Junior Brand Strategist / Praytell
Dec 2017 - Present / Austin, TX
Develop competitive audits, digital and social audits, and target audience analysis for current clients, such as Verizon, Selina, Zappos, and Anheuser-Busch
Handle new business research, campaign plans, and content strategies. Past winning pitches I've worked on include clients like Zumba, Uber, and Match.com
Identify and articulate POVs for current clients on emerging platforms, digital behavior trends, and client growth opportunities online
Handle weekly monitoring and reporting, as well as strategy and KPIs for social accounts, such as Verizon Connect and Orchard Supply Hardware
Contribute to the generation of big ideas across paid, owned, and earned channels for clients
Handle the majority of consumer and industry research for new business pitches, embracing the voice of the consumer and representing their needs, desires, and influences.
Strategy Intern / Egg Strategy
Sept - Dec 2016 / Boulder, CO
Completed project work related to innovation, product development, brand strategy, and assisted with client management
Developed market research and analyzed qualitative research to develop consumer trends and themes
Created insights and strategic deliverables for fortune 500 companies related to CPG, health, and lifestyle
Account Services Intern / Rauxa
June - Aug 2016 / San Francisco, CA
Assisted account team with client-related tasks, such as deliverables, meetings, scheduling, and billing
Developed a competitive audit for Blue Shield of California and created opportunities for BSC to reach their desired target audience
Identified opportunities, events, and organizations that will help grow the SF office's client list and relationships
Chief Marketing Officer / Kappa Alpha Theta, Beta Iota
Dec 2014 - Dec 2015 / Boulder, CO
Executed all marketing, social media, and public relations while managing my committee of 14 members with the Executive board to lead over 250 chapter members
Initiated Beta Iota's first annual "Day of Service"
Created the chapter's first "Alumnae Networking Event" for upperclassmen
Recognized in "CMO Spotlight" in Kappa Alpha Theta's March 2015 national marketing Bulletin, sent to 150+ chapters
Received the "Excellence in Marketing" award at Kappa Alpha Theta's Grand Convention
Promotions Intern / ESPN Denver
Aug - Sept 2015 / Denver, CO
Implemented social media by using analytics to effectively target Denver sports fans
Assisted with weekly promotional events and contesting
Promoted local sports teams, such as the Denver Broncos and Nuggets through game write-ups, social media, and events